In 2025, analysing the questions frequently asked on Google offers a window into the collective concerns and curiosities of society.

By diving into search engine data, this report sheds light on the topics that have captured widespread attention. Examining the most searched questions not only highlights current trends but also helps anticipate future shifts in what piques digital curiosity.

Key Highlights:

Most Searched Google Questions by Type:

• What: 20.27%

• How: 16.89%

• When: 16.89%

• Where: 16.23%

• Who: 14.86%

• Why: 14.86%

Overview of Popular Search Queries in 2025

Search activity in 2025 spans a wide range, from practical information to entertainment and personal issues.

Below are some of the top searches:

“What” Questions

These searches often aim to find clear answers or explanations.

• what to watch: 1,010,000 searches

• what is my IP: 794,000 searches

• what time is it: 378,000 searches

• what time is the eclipse: 347,000 searches

• what is Juneteenth: 326,000 searches

• what dinosaur has 500 teeth: 324,000 searches

Questions like “What is my IP address?” show a need for specific, actionable knowledge. Users asking “what” are often seeking precise facts, such as the time of an event or the nature of a particular entity.

“How” Questions

“How” questions typically seek guidance on processes, methods, or instructions.

• how many weeks in a year: 487,000 searches

• how many days until Christmas: 434,000 searches

• how to screenshot on Mac: 404,000 searches

• how to tie a tie: 283,000 searches

• how old is Taylor Swift: 263,000 searches

For example, the query “How to lose weight fast” is not just a question—it’s a request for guidance to achieve a specific goal. This category reflects a strong desire for self-improvement and solving practical problems.

“When” Questions

These searches focus on timing and the occurrence of events.

• when is Mother’s Day 2025: 584,000 searches

• when is Easter 2025: 369,000 searches

• when is the Super Bowl: 317,000 searches

• when is the next full moon: 182,000 searches

Queries like “When is the next solar eclipse?” highlight users’ reliance on Google for planning and preparation for upcoming events.

“Where” Questions

“Where” questions address locations and directions, essential for navigation and travel.

• where is my refund: 82,000 searches

• where to watch Yellowstone TV show: 74,000 searches

• where is the Super Bowl 2025: 70,000 searches

• where is Palestine: 58,000 searches

For example, “Where am I?” illustrates the everyday reliance on Google for real-time, location-based information.

“Who” Questions

These queries focus on identifying people or entities.

• who won the Super Bowl 2025: 347,000 searches

• who called me from this phone number: 184,000 searches

• who is running for president in 2025: 153,000 searches

• who is Taylor Swift dating: 65,000 searches

These questions reflect public interest in people, ranging from celebrities to public figures, and show a societal curiosity about human stories and news.

“Why” Questions

“Why” questions delve into reasons or causation, reflecting deeper inquiry.

• why is my poop green: 108,000 searches

• why is my husband yelling at me: 86,000 searches

• why do dogs eat grass: 39,000 searches

• why is the sky blue: 39,000 searches

These questions suggest a quest for understanding beyond surface-level information, touching on natural phenomena and personal concerns.

Special Areas of Interest

This analysis also highlights specific topics that have captured widespread attention:

Artificial Intelligence (AI): Searches like “What is AI?” underscore the growing interest in AI and its applications, reflecting a public eager to understand how this technology will shape their lives.

Viral Trends: Queries such as “What does Pookie mean?” illustrate how quickly digital culture influences language and social interactions.

Health and Fitness: Questions like “How many steps in a mile?” highlight the ongoing interest in personal health, aligning with trends towards fitness and lifestyle tracking.

Environmental Concerns: The increasing frequency of searches about recycling and sustainability points to a rising awareness of environmental issues.

Educational Content: There’s a notable demand for learning, with searches like “How does photosynthesis work?” indicating a thirst for knowledge across all age groups.

Methodology for Data Collection

To compile the list of most searched questions in 2025, a comprehensive approach was used. Data was gathered from Google Trends, a tool that provides real-time insights into search behaviours. By analysing search volumes for various keywords and topics, this analysis offers an accurate picture of what people are most curious about. The data was further validated using Ahrefs for added accuracy.

Conclusion

The analysis of Google’s top search queries in 2025 reveals a wide range of interests among users and highlights the evolving ways in which people seek and consume information. Understanding these trends is key to predicting future developments in digital engagement and information dissemination.

Continued

Google Search History Retention Policies

This report provides an overview of Google’s policies regarding the retention and deletion of search history, highlighting default settings, manual adjustments, and other factors influencing the storage of user data. Understanding these practices is essential for users concerned with privacy and data management.

Default Retention Settings

By default, Google retains a user’s Web & App Activity, including search queries, for a period of 18 months. Following this period, the recorded data is automatically deleted. This retention period is standard for both individual Google accounts and Google Workspace accounts, unless modified by the account administrator in the case of Workspace users.

Manual Settings and User Control

Users are afforded considerable control over the retention of their search history. Through the “My Activity” page on their Google Account, individuals may adjust the auto-delete settings for Web & App Activity. The period may be shortened or extended to any interval between three and thirty-six months, or users may elect to disable automatic deletion entirely.

Additionally, users retain the ability to delete specific entries from their search history manually at any time. This ensures that data management remains flexible and responsive to individual privacy preferences.

Other Influencing Factors

Incognito Mode: When browsing in an Incognito window, search history is not recorded. This provides a temporary browsing session free from retention in the Google account history.

Google Workspace: For Workspace accounts, administrators may override the default 18-month deletion period, setting it to three, eighteen, or thirty-six months, or disabling auto-deletion altogether, depending on organisational policy.

Browser History: It is important to distinguish Google account history from browser history. For instance, Google Chrome records the websites visited, not the search queries, and retains this data for a default period of 90 days.